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Why The World Demanded I Write This Book

I'm Jon Benson, best-selling author of Fit Over 40 and too many other books to list. I have forgotten more about getting lean and fit than most people will ever know. I can put muscle on a twig and strip fat off of anyone who will listen to me. I've read enough books to fill a small library and spent more money on fitness and nutrition seminars, schooling and courses than most people earn in ten years. I know my stuff.

I am also very modest.

Hey, do you want a modest guy or a guy who really CAN deliver the goods? Actually, I am a modest guy — I'm just downright beyond passionate about helping end this "Diet Madness" that has infected everyone from Richard Simmons to Dr. Phil. What is fantastic about Simply Eat! is the 5 Steps will work on Dr. Phil's plan, Richard Simmon's plan, Tom Venuto's plan, Dr. Ornish's plan, a Vegan or Vegetarian plan (you will find me very Vegan-friendly), and any other remotely sane "diet".

Simply Eat! simply makes any "diet" work. What can I say? It is that simple.

Instead of giving you over a thousand testimonies, I am going to sum them all up for you (hey, it's the same thing my book does — clarifies and simplifies!)

"I can say this with 100% certainty — even if people followed the Simply Eat! principles 80% of the time, or even MOST of them, they would be within range of their ideal weight and in tremendous health. These principles are that powerful." — Janis Hauser,
Certified Personal Trainer, Author of "Free To Be Fit"

... Now You Can Make It Easier On Yourself With The Easiest "Diet" In The World The world is screaming out for "the" diet when there is no such thing. Any diet can work, but most diets fail. What I discovered is why and how each diet works and how to make it easier. Eventually it is not a diet at all — it is just "how you eat". I will show you what so many have called "The Easiest Diet In The World". In fact, that was almost the title of my book, but in truth my book is NOT a diet. While this is 'easy', it is not 'effortless' — and anyone trying to sell you an "effortless health" book should be strung up. Simply Eat! is just...well, SIMPLE! The principles are easy to understand and follow. The Steps are 1-2-3-4-5. It is as easy as becoming lean and healthy can get. This all sounds incredible, I know — but first I have to tell you this... Let Me Tell You Straight Out What This Book Will And Will Not Give You YOU WILL GET: A definitive 5 Step System that works by itself or with any other diet A simple list of things you can do to change the diet you may be on into a personalized lifestyle eating plan that burns fat year-round Three things you have never heard anyone say before that, by themselves, are worth their weight in dietary gold For those super-succeeders out there: a list of "become your very best" accountability tools you can find online A way to "reboot your brain" to succeed at ANYTHING, more than just becoming lean and healthy The actual cause of most diseases and ways you can prevent them before they occur A go-to resource to make sure whatever food plan you choose (even this one!) is right on the money A built-in Simply Eat! Meal Plan if you want to "start from scratch" and get it right! An end to confusion, guilt and fear when it comes to your body image and your food choices YOU WILL NOT GET: A laundry list of supplements to buy (I do not manufacture supplements, and none are absolutely required) An "eat anything you want and lose weight" line of BS — you cannot do that and you know it (but no foods are restricted!) A 4-hour-per-day marathon workout schedule (no thanks...I don't do that myself) Some wacky feel-good approach to eating that is based on pseudo-science or superstition Don't Wait - Start NOW!